OUR ROOTS

BORN FROM THE MOUNTAINS OF MAINE

INSPIRED BY NATURE. INSPIRED BY THE ELEMENTS. LIV IS A LOVE LETTER TO OUR BEAUTIFUL PLANET.

A NOTE FROM REED
HOW IT STARTED

Hi Everybody, I am glad that you are here!

My name is Reed and I am the founder of LIV. I grew up immersed in nature on an old farm in the mountains of Western Maine. I learned so much about life and our existence just by studying the cycles of the seasons and listening to the whispers of the wind.   

My journey to health began when I was 13 when I lost a kidney in an accident. This life-changing event inspired me be as healthy as possible and I became fascinated with finding the optimum balance internally to help preserve the rest of my structure. When I was 17, I grew into a Vegan lifestyle, started learning how to cook healthy meals for myself, and I haven't looked back since! 

I am grateful to share some of our favorite Instant Latte Blends and Superfood staples with you that have been nourishing us for years. I hope you enjoy them : )

What does your journey to health look like? I would love to hear. Keep in touch!

- Reed 

ITAL IS VITAL
ITAL (LIV)ITY

The roots of LIV spring forth from Ital.

Ital (short for ‘Vital’) is the traditional diet of the Rastafari movement. Ital is 100% plant-based and consists of only ingredients that are grown naturally and from the Earth (Vegetables, Herbs, Fruits, and Spices).

Ital food is clean, organic, and as unprocessed as possible. It's prepared with love and care with the intention to nourish, strenghten, and balance the mental, spiritual, and physical aspects of life to increase overall life force.

We channel this same energy into LIV. We strictly use the cleanest, plant-based, and minimally processed ingredients we can find and all of our products are made with love with the intention to balance and strengthen your life force.

ITAL IS VITAL!